Is AWS personalize the right tool?

Question

Hello,

I have an e-commerce site and want to start showing related products there. Products are related because they have a similar title, description or image, for example. Most users are not logged in while using the site. Is AWS Personalize a good option to get this done? And if so, how do I get this done without user interaction being important for determining the related products but the product data determining it.

Answer

Hi

Amazon Personalize allows you to record events for anonymous users to build a continuous event history with events from before and after they log in. To record events for anonymous users, you can use the PutEvents API without a userId to send in new interactions for an anonymous user. Afterward, you can invoke the GetRecommendations API with the sessionId as the userId to retrieve personalized recommendations for the session. For more information, pls refer [this](https://docs.aws.amazon.com/personalize/latest/dg/recording-anonymous-user-events.html).

Alternatively, if you have any specific way to identify a unique user [without them logging in] & capture their click-stream actions to send to personalise you should be able to generate recommendations. As an example, IP targeting in digital marketing works this way.

Thanks,
Rama

Is AWS personalize the right tool?

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