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Based on the country and regulations, you need to have an originating number and configure two-way SMS in AWS Pinpoint: https://docs.aws.amazon.com/pinpoint/latest/userguide/settings-sms-managing.html#channels-sms-two-way-configure.
You can use AWS Pinpoint campaigns or journey or transactional API directly. References: https://docs.aws.amazon.com/pinpoint/latest/userguide/campaigns.html https://docs.aws.amazon.com/pinpoint/latest/userguide/journeys.html https://docs.aws.amazon.com/pinpoint/latest/developerguide/send-messages-sms.html
All incoming replies from users are sent to a SNS topic, where you can configure Lambda to receive them and process them. One example for your reference is here https://github.com/aws-samples/amazon-pinpoint-interactive-sms-multilingual
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