What are the ways a customer could purchase a product from AWS Marketplace?

As an AWS Marketplace customer, you have several ways to purchase products:

1. Direct purchase through AWS Marketplace: You can browse the AWS Marketplace catalog, select software products, and purchase them directly using payment instruments already on file with your AWS account. Charges appear on your monthly AWS bill alongside infrastructure charges.

2. Buy with AWS: This option allows you to discover products on seller websites and purchase them using your AWS account. Look for "Buy with AWS" buttons on partner websites, log in with your AWS credentials, and use your existing AWS payment preferences for a streamlined purchase experience.

3. Standard offers: You can purchase software at the listed price using the Independent Software Vendor's (ISV) standard end user license agreement (EULA).

4. Private offers: You can accept private offers with custom pricing and EULAs tailored to your organization's needs.

5. Standard contracts: Products can be purchased under standard contracts with specified time or usage boundaries.

6. 1-Click deployment: For many products, you can buy and deploy software to your Amazon EC2 instance with a single click.

7. AWS CloudFormation deployment: You can use AWS CloudFormation to deploy a topology of the product.

For MSPs serving multiple clients, AWS Marketplace provides centralized billing and management tools to help you manage subscriptions and optimize costs across your customer base. After purchasing products, you can use AWS Service Catalog to copy the product and manage how it's accessed and used within your organization.
Sources
Using Buy with AWS as a buyer - AWS Marketplace
Software and services on AWS Marketplace - AWS Marketplace
What is AWS Marketplace? - AWS Marketplace