Setting up Google Ads with conversion tracking for AWS Marketplace app

As far as I know, AWS does not allow you to embed third-party tracking tags (like the Google Ads pixel) on aws.amazon.com, nor do they pass tracking parameters like the Google Click ID (GCLID) through their checkout flow.

If you send Google Ads traffic directly to your AWS Marketplace listing, the tracking chain breaks immediately.

Try to use the following Workaround - Use an Intermediary Landing Page

To track conversions, you must route traffic through your own domain first:

1. Route Traffic to Your Site: Point your Google Ads campaigns to a landing page on your own domain.

2. Track the Outbound Click (Micro-Conversion): Set up a Google Ads conversion trigger for when users click your "Subscribe on AWS Marketplace" button.

3. Capture the GCLID: Store the Google Click ID (GCLID) from the URL parameters in a cookie or your database when the user lands on your page.

4. Final Conversion (SaaS Products only): If your product is a SaaS offering, AWS redirects the buyer back to your custom Fulfillment URL after checkout (passing the x-amzn-marketplace-token). When the user arrives back on your site, you can retrieve the saved GCLID and send the final conversion event to Google using the Google Ads Offline Conversion Tracking API.

Important Note for AMI/Container Products: If you are selling an AMI or Container product where the customer deploys directly within their AWS console and never returns to your website, you cannot track the final purchase back to the ad click. In this case, tracking the outbound click (Step 2) is the closest you can get to measuring ad performance.

Based on the available AWS documentation, there isn't a specific tutorial for setting up Google Ads with conversion tracking for AWS Marketplace applications. The documentation covers integrations between AWS services and Google Ads in different contexts, but not specifically for AWS Marketplace app conversion tracking.

The available information shows that AWS services like Amazon AppFlow and AWS Glue can connect to Google Ads to transfer data and create integrations, and AWS Elemental MediaTailor has specific integrations with Google's ad platforms for media streaming. However, these integrations serve different purposes than conversion tracking for marketplace applications.

For conversion tracking on AWS Marketplace apps, you would typically need to implement Google Ads conversion tracking using Google's standard conversion tracking methods (such as adding conversion tracking tags to your application's landing pages or thank-you pages). This would be independent of AWS-specific integrations and would follow Google Ads' standard conversion tracking setup process.

If you're looking to track conversions from Google Ads campaigns that lead to AWS Marketplace purchases or sign-ups, you may need to work with both Google Ads conversion tracking documentation and ensure your marketplace listing pages can accommodate the necessary tracking pixels or tags, subject to AWS Marketplace's policies and technical capabilities.

I'd recommend checking the AWS Marketplace documentation directly or contacting AWS Marketplace support for guidance on what tracking capabilities are supported for marketplace listings.